Your dental practice can do all the advertising in the world, but if you have a bad online reputation, it’s all for naught. Review sites like Yelp and Google can make or break a dental practice. It’s important to stay on top of these reviews to make sure the best side of your practice is what’s on display to the public.
Some of the most popular review sites include:
- Consumer Affairs
- Ripoff Report
- Better Business Bureau (BBB)
It’s imperative that your practice not only monitor these online review sites but also act ont he postings listed. When a potential customer googles your practice to learn more, assuming you don’t have any extreme SEO discrepancies, your website should be near the top of the search results. This will usually be followed closely by review sites that have listings for your business. If that user then sees multiple low-score reviews, they will have a negative outlook of your practice before visiting the location or even viewing your website. (more…)
In today’s world, almost 68% of American adults use Facebook, and 75% of those use the platform daily. This creates an easy option for marketing your dental practice or business on social media.
In fact, more and more businesses today are shifting toward a digital means of communication with their dental patients; you don’t want to be left behind!
The various forms of social media are only effective if used correctly, which can be trickier to handle. Here are a few ideas to keep in mind next time you craft your content on Instagram or Facebook.
Personally and professionally, how often do you use your phone? Text messages, surfing the Web, making phone calls, using Maps as your GPS. There are a number of uses for our mobile devices. And if you’re using your mobile device on a daily basis, consider how often generations after you are using them.
Just like advertising your dental practice online has become a given, soon—if not already—mobile marketing will be so commonplace we won’t even question whether or not we should be utilizing it.
If we watch Google, we see that they’re doing everything in their power to make the mobile experience better for users. Recently, the search engine has been implementing algorithm features like Accelerated Mobile Pages (AMP) or ranking websites based on mobile-responsiveness and speed. Everything is shifting in the mobile direction, and has been for a while, so what’s holding the dental industry back?
I think the main obstacle is figuring out the how. How do you reach an audience on a mobile device? Where do you start?
Do you know how the Internet impacts how dental patients locate and choose dentists? What do patients expect from the dentist they select?
The digital age is causing significant changes in consumer behavior across all industries, including dentistry. According to a recent Gallup poll, health is a top concern among Americans. A full 1 in 20 online searches are health care-related.
Google recently held an hour-long Partners Connect event that focused on digital marketing in the health care industry. What does the search engine giant say your dental patients ultimately want when they search for a dentist online, based on the data?
- A feeling of empowerment
- An easy experience
- And NOW
We invite you to take 5 minutes to read our quick summary of how you can meet your patients where they are online.