by Natasha Gayle | Jun 27, 2018 | Dental Practice How-To Tips
Summer is officially here! The season of fireworks, family vacations and backyard barbecues is always exciting, but that long-awaited beach holiday shouldn’t distract you from managing your dental practice.
In fact, summer can be one of the busiest times of the year for dentists. Instead of being in school, kids are swimming, going to camp and playing summer sports—which increase their risk of dental injuries. Families are more likely to miss dental appointments due to vacations and other summer scheduling conflicts. As a result, it’s important to adjust your practice to make sure things continue to run smoothly.
Here are some things to keep in mind when managing your dental practice in the summer.
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by Natasha Gayle | Mar 13, 2018 | Dental Marketing, Dental Practice How-To Tips
Personally and professionally, how often do you use your phone? Text messages, surfing the Web, making phone calls, using Maps as your GPS. There are a number of uses for our mobile devices. And if you’re using your mobile device on a daily basis, consider how often generations after you are using them.
Just like advertising your dental practice online has become a given, soon—if not already—mobile marketing will be so commonplace we won’t even question whether or not we should be utilizing it.
If we watch Google, we see that they’re doing everything in their power to make the mobile experience better for users. Recently, the search engine has been implementing algorithm features like Accelerated Mobile Pages (AMP) or ranking websites based on mobile-responsiveness and speed. Everything is shifting in the mobile direction, and has been for a while, so what’s holding the dental industry back?
I think the main obstacle is figuring out the how. How do you reach an audience on a mobile device? Where do you start?
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by Natasha Gayle | Jan 17, 2018 | About Launch Loyalty, Loyalty Programs
Dental Arts of Frisco has a hard-working staff that not only dedicates time to its patients but also goes above-and-beyond to get those customers the best service at the most affordable price. Naturally, they turned to Launch Loyalty to help them build a compliant, custom in-house plan that they can use to bring even more value to their practice and their patients.
We sat down with office manager Bry to discuss Dental Arts of Frisco’s experience with their in-house savings plan built by Launch Loyalty.
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by Natasha Gayle | Sep 28, 2017 | Dental Marketing
As a dentist, do you spend any of your spare time on social media? Odds are, you do. Most people spend at least some time on social media, which means your patients are probably spending time there, too.
Personally, I’m most familiar with these social media giants: Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest, but there are many others—some of which are even more popular among certain groups than the ones I listed here.
I won’t talk much about the specific social media networks in this post, but I will address why it’s so important as a dental practice to be present on social media, and I’ll offer some tips for expanding your brand name online—with whichever social media network(s) you choose.
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