In today’s world, almost 68% of American adults use Facebook, and 75% of those use the platform daily. This creates an easy option for marketing your dental practice or business on social media.
In fact, more and more businesses today are shifting toward a digital means of communication with their dental patients; you don’t want to be left behind!
The various forms of social media are only effective if used correctly, which can be trickier to handle. Here are a few ideas to keep in mind next time you craft your content on Instagram or Facebook.
Consistency is Key
The most important part of having an online social media profile is making sure you update it regularly; this reminds your patients of your name and brand.
Make sure you have consistent posting habits about your dental practice and other relevant information. People will be less inclined to look at a page that has only one post every couple of months, or even weeks. With weekly posts about your office popping up on their news feed, they’ll remember you, come back to you and maybe even tell their friends about the helpful or even hilarious post they saw on Facebook.
Share Important News
Make sure your social media is updated with all the latest news concerning your dental practice.
Be it an interesting development in the dental field or a new addition to the list of services or discounted payment options, put it on your profile. There are patients who don’t have time to check their emails or your website for such an update but can easily access new information through social media.
It’s convenient on both ends and keeps your dental patients well-informed on how their trusted provider works.
Keep it Short
With the trend of diminishing attention spans in the U.S. and across the world, it’s best to keep your posts short and to the point.
Hardly anyone, including you, has much free time, so make sure not to waste time with long posts. Understand that clients are busy and will be less likely to read a post with a whole essay for a photo caption.
Make it Fun!
Social media was created to build connections between people, so make sure you do that with yours!
Make posts about employee birthdays, fun parties in the office or even member appreciation. People love seeing the human side to the seriousness of any business, and yours may greatly benefit from that. After all, your clients may feel a greater connection to you because of this, instead of just the typical patient-doctor relationship.
In the end, consistent, updated and personable social media profiles can do nothing but good things in creating a successful practice, and with the way the future is headed, there’s no denying it’s a step in the right direction.
To further build your brand and make yourself unique in your field, Launch Loyalty can help. We can provide even more marketing materials for you and your practice. Visit our website to learn more.