by Samuel Rand | Sep 14, 2018 | Dental Practice How-To Tips
The dental industry is a tough field to do business. With so many new dental graduates coming out of school and starting dental practices, you are forced to answer the question: “What sets me apart?” There are a few things you and your practice can do to rise above your competitors.
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by Samuel Rand | Aug 22, 2018 | Dental Marketing
Your dental practice can do all the advertising in the world, but if you have a bad online reputation, it’s all for naught. Review sites like Yelp and Google can make or break a dental practice. It’s important to stay on top of these reviews to make sure the best side of your practice is what’s on display to the public.
Some of the most popular review sites include:
- Yelp
- Facebook
- Google
- Consumer Affairs
- Ripoff Report
- Better Business Bureau (BBB)
It’s imperative that your practice not only monitor these online review sites but also act ont he postings listed. When a potential customer googles your practice to learn more, assuming you don’t have any extreme SEO discrepancies, your website should be near the top of the search results. This will usually be followed closely by review sites that have listings for your business. If that user then sees multiple low-score reviews, they will have a negative outlook of your practice before visiting the location or even viewing your website. (more…)
by Samuel Rand | Apr 18, 2018 | Dental Practice How-To Tips
Many dental practices struggle with high turnover. The problem is especially challenging when the employees who leave are essential to your day-to-day operations. It’s important as a dental office manager or dentist to keep these employees working hard while keeping them healthy and happy in their jobs.
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by Samuel Rand | Feb 14, 2018 | Dental Practice How-To Tips
Bringing cash-paying patients into your practice can be tough. Finding a payment plan or payment method that is convenient for these patients can be even tougher. Advances in technology have created new payment options for cash-paying patients, including apps, sites that track payments and even cryptocurrencies (similar to Bitcoin) that are solely dedicated to dentists.
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