In today’s world, almost 68% of American adults use Facebook, and 75% of those use the platform daily. This creates an easy option for marketing your dental practice or business on social media.
In fact, more and more businesses today are shifting toward a digital means of communication with their dental patients; you don’t want to be left behind!
The various forms of social media are only effective if used correctly, which can be trickier to handle. Here are a few ideas to keep in mind next time you craft your content on Instagram or Facebook.
As a dentist, do you spend any of your spare time on social media? Odds are, you do. Most people spend at least some time on social media, which means your patients are probably spending time there, too.
Personally, I’m most familiar with these social media giants: Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest, but there are many others—some of which are even more popular among certain groups than the ones I listed here.
I won’t talk much about the specific social media networks in this post, but I will address why it’s so important as a dental practice to be present on social media, and I’ll offer some tips for expanding your brand name online—with whichever social media network(s) you choose.