The Rise of Loyalty Programs

The Rise of Loyalty Programs

Whether you run a brick-and-mortar retail business, manage an online clothing store or offer a professional service like a dental practice, it’s time to consider what a loyalty program might look like for your business.

According to Incentive Federation, Inc., 84% of U.S. businesses use non-cash rewards to recognize and reward key audiences in the form of award points, gift cards, incentive travel, and merchandise – up from 74% in 2013.

Some percentage of that can presumably be attributed to dental offices that have, for some time now, started offering referral rewards or other incentives for their patients to keep coming back. Take this idea to the next level with even more incentives and benefits and you have a loyalty program.

If you don’t have a loyalty program, you can see from the statistic above that you may as well advertise for your competitor. You need a program that keeps patient retention high and encourages new patients to visit your dental practice over others.
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