What Your Dental Patients Really Want When They Search for You Online, According to Google

What Your Dental Patients Really Want When They Search for You Online, According to Google

Do you know how the Internet impacts how dental patients locate and choose dentists? What do patients expect from the dentist they select?

The digital age is causing significant changes in consumer behavior across all industries, including dentistry. According to a recent Gallup poll, health is a top concern among Americans. A full 1 in 20 online searches are health care-related.

Google recently held an hour-long Partners Connect event that focused on digital marketing in the health care industry. What does the search engine giant say your dental patients ultimately want when they search for a dentist online, based on the data?

  • A feeling of empowerment
  • An easy experience
  • And NOW

We invite you to take 5 minutes to read our quick summary of how you can meet your patients where they are online.
(more…)